MARCH MADNESS 07
March Madness 07 Launch For the first time in the brand’s history, fans were tasked with creating video content and given a chance to concept a EA SPORTS television advertisement. In one of the first...
View ArticleNBA LIVE DRAFT CAMP
NBA LIVE DRAFT CAMP EA SPORTS faced a difficult task in 2008, as the NBA LIVE franchise found itself in a major fight for market share with 2K. With one of the most buzzed about NBA Drafts in history...
View ArticleMARCH MADNESS 08
MARCH MADNESS 08 LAUNCH The marketing campaign for March Madness 08 included an innovative program that allowed the consumer to dictate what content would be added to the game after ship. This program...
View ArticleFACEBREAKER/WARPED TOUR
FACEBREAKER / WARPED TOUR Facebreaker was a completely new IP for EA SPORTS that targeted a much younger audience than the typical sports title. Several strategies were put in place to connect with...
View ArticleTOUGHEST PLACES TO PLAY
EA SPORTS TOUGHEST PLACES TO PLAY After March Madness 08 launched, the decision was made to rebrand the franchise as “NCAA Basketball.” The game would be completely reworked from the ground up, and...
View ArticleEA SPORTS COACH’S CORNER
EA SPORTS COACH’S CORNER The key game feature in NCAA Basketball 10 focused on motion offensive systems. I needed to illustrate why this feature should be important to the consumer, and more...
View ArticleDestroyer Burrito
AKQA combined social media (including one of the first implementations of the newly launched Facebook Places) and a mobile food truck to promote Nike Sportswear’s Varsity Destroyer jacket. We teamed...
View ArticleDefiant – The Story of Athletics West
Defiant. The story of Athletics West. from NikeSportswear They broke rules. They broke records. They broke limits. This is the story of the Defiant Dozen that put American track and field back on the...
View ArticleMore Than Sport
To promote the launch of the Destroyer Varsity Jacket for Nike Sportswear, AKQA created an campaign and site experience that showcased the jacket and told the story of why the jacket, and those who...
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EA SPORTS COACH’S CORNER The key game feature in NCAA Basketball 10 focused on motion offensive systems. I needed to illustrate why this feature should be important to the consumer, and more...
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